This is an excellent opportunity for a motivated Marketing Manager to join Bermar (International) Ltd - a growing International business based in Ipswich, specialising in manufacturing high-end wine preservation systems. As the world’s leading wine preservation manufacturer our core product Le Verre de Vin has been used by experts in the wine and hospitality trade for over twenty years.
Marketing Manager
Job Specification
This is an excellent opportunity for a motivated Marketing Manager to join Bermar (International) Ltd - a growing International business based in Ipswich, specialising in manufacturing high-end wine preservation systems. As the world’s leading wine preservation manufacturer our core product Le Verre de Vin has been used by experts in the wine and hospitality trade for over twenty years.
As a result of our continued expansion and growth we require a Marketing Manager with fresh ideas and great organisational skills who is able to consolidating existing marketing activity as well as pro-actively launching new products and developing emerging markets.
Duties and responsibilities
• Develop an innovative marketing strategy to promote our products within existing and new markets in the UK and Internationally
• To deliver all marketing activity within the agreed budget
• Maintain, develop and protect the companies brand identity
• Manage and co-ordinate all marketing, advertising and promotional activity
• In-house design of sales and marketing materials
• Event planning, stand design and build at major industry trade shows
• Manage the company’s web-site and on-line marketing activity, incl. social networking, e-updates, email campaigns, SEO management
• Write copy and effective PR and media coverage
• Achieve frequent, timely & positive media coverage across all available media.
• Evaluate the success of all marketing activity to ensure ROI
• Assist the technical and production departments in the creation of user and technical instructions
• Competitor analysis
• Manage the maintenance and updating of customer databases
Personal Specification / Qualities
We are looking for a self-motivated candidate; a team player with a flexible, hand’s on attitude to work who thrives under pressure. This role is for a creative person, able to manage a variety of projects simultaneously, with excellent organisation skills and who can communicate effectively at all levels.
Specific Job Requirements
• At least 3 years’ experience in a senior marketing role, preferably in a B2B environment
• Proven track record of delivering measurable results
• Commercial awareness
• Imaginative / customer orientated
• Ability to prioritise, delegate and multi-task
• Excellent organisation and planning
• Strong project management skills
• Experience of MS Office packages, Adobe InDesign, email marketing software, photo-editing
• Demonstrate creative ability and be able to work to deadlines and cope with the consequent pressure.
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, visual communication, software products, and creative services.
• Educated to degree level, with a degree in marketing or recognised marketing qualification