Very little focus on wine and fizz by the glass and most of wet sales are beer

Limited food offer and spend per hear is low.  Example site – http://www.thelatticebarnpub.com/

Sell 75 glasses of wine and fizz by the glass a week, where the range on offer is increased from 4 to 8 wines by the glass, and prices are spread across a broader range, thereby raising the average from (approx.) £3 a glass to say, £4.50 a glass.  This is understating and over-proving to quite an extent…. nonetheless, the upshot is an increase in turnover of £112.50 per week or £5.85k p.a. and this generates (post VAT) £3.8k+ of incremental retail margin (assuming 65% GM).  NB. this calculation assumes no increase in volume of sales and no saving in wastage.

Average focus on wine and fizz by the glass

They have an opportunity to introduce better quality products as the food offer is attracting the correct clientele. Example site – http://www.chefandbrewer.com/pub/red-lion-martlesham-woodbridge/c4403/

Sell 150 glasses of wine and fizz by the glass a week, where the range on offer is increased from 8 to 12 wines by the glass, and prices are spread across a broader range, thereby raising the average from (approx.) £5 a glass to say, £7 a glass.  This is understating and over-proving to quite an extent…. nonetheless, the upshot is an increase in turnover of £300 per week or £15.6k p.a. and this generates (post VAT) £10.1k+ of incremental retail margin (assuming 65% GM).  NB. this calculation assumes no increase in volume of sales and no saving in wastage.

Top quality food and wine offer

Coupled with well trained staff and focus on the upsell opportunity. Example site – http://theriverside.co.uk/

Sell 200 glasses of wine and fizz by the glass a week, where the range on offer is increased from 12 to 20+ wines by the glass, and prices are spread across a broader range, thereby raising the average from (approx.) £6.5 a glass to say, £9 a glass.  This is understating and over-proving to quite an extent…. nonetheless, the upshot is an increase in turnover of £500 per week or £26k p.a. and this generates (post VAT) £16.9k+ of incremental retail margin (assuming 65% GM).  NB. this calculation assumes no increase in volume of sales and no saving in wastage.