The annual Champagne Report compiled by The Drinks Business has just been published for 2017 and it makes for some interesting reading. In this blog we’re going to take a quick look at the highlights and key trends…
First of all it’s clear that the Champagne market continues to grow its global footprint, reaching a wider consumer audience than ever. The USA, Asia, Africa and Australasia are all in growth mode when it comes to overall Champagne sales.
The USA and Japan have even caught up with Europe as top consumers of Champagne!
Quality over quantity:
Jean-Marie Barillere, President of the Union des Maisons de Champagne comments on the global trend of a shift of volume to value focus for Champagne:
“The volume growth is behind us… maybe in the next 10 years we will grow in volume by 10%, but at the end the day the most important measure is turnover. The idea is to underline the value, so we have changed, we have put that at the forefront. We all need to go for value creation from each bottle.” (Champagne Report 2017, Drinks Business)
These figures tell the tale:
- Brut sales down 3.3%
- Rosé sales up 8.6%
- Presige Cuvée sales up 4.7%
So, we are drinking more Rosé, more prestige Cuvées and less Brut Champagne but what does that mean for you? Well it’s a wonderful opportunity to take customers on a journey into more premium brands at higher price points which will increase the profitability of your Champagne list.
We’re always advocates of a great by the flute list as a means of encouraging your customers to try something new and, with the figures above ringing in our ears, it’s clear that the opportunities are abundant!
Still the undisputed Champion of sparkling:
With the astronomic rise of Prosecco over the past few years and a growing following for English sparkling wines hot on its heels, it would be easy to forget just how iconic and important a great Champagne list is for a restaurant or bar. The Champagne Report caught up with Christopher Bothwell, Head Sommelier at Alain Ducasse in London (a wonderful customer of ours might we add!);
“Champagne is king here; it’s the only sparkling wine that I list.”
Champagnes on offer by the glass are wheeled around the restaurant on a beautiful Champagne trolley, Bothell noting that “as soon as guests arrive we propose an apératif from the trolley. It’s hard to say no if it’s in front of their eyes”
There’s a lesson for us all here – a beautifully displayed Champagne by the glass offer is almost irresistible and not only in the surroundings of a restaurant like Alain Ducasse’s.
Le Verre de Vin customers around the world display their sparkling wines in ice buckets on bar tops, in beautifully lit Pod Bars, at the table on small ‘Sparkling wine by the flute menus”… if you’d like some inspiration then drop us a line and we’d be delighted to share some of our favourites with you.
What’s Hot Right Now:
A trend we’re seeing emerging across London is for blanc-de-blanc, Rosé and Demi-Sec options to be served by the flute giving adventurous customers the opportunity to taste something new for the first time. There’s no need to list tens of options, one of our favourites right now is at Xavier Rousset’s wine mecca Cabotte (another great Le Verre de Vin customer) where 4 options give customers the chance to try sparkling wines from a Cremant to a Bollinger Grand Année by the flute – (https://lvdv.co/2s5AKer)
Around the world consumers are drinking ‘better’, sacrificing quantity for quality (check out or recent blog from our trip to the US for more https://lvdv.co/2unhF8D) and this trend fits seamlessly with some of the key statistics highlighted above. Be brave, give your customers the chance to try their dream wines by the flute and we think you’ll be surprised and delighted by how readily they’ll trade up.
Don’t forget though, consumers expect a fabulous experience when they invest in their drinks so follow our Perfect Serve formula https://lvdv.co/2unfUYH for that added wow factor!