Hello and a very Happy New Year! We hope your festive season was enjoyable, profitable and that a glass or two of fantastic wine by the glass was enjoyed by all!
As we turn our attention quickly to the year ahead it’s time for Team Bermar’s annual predictions! Last year we set our sights on a sensational 2018 for fizz as a category, booming sales of big bottles and a detour from the old favourites as suppliers rung the changes (review the blog here). We didn’t do too badly – us Brits bought a record number of bottles of fizz last year and we’re certainly seeing new, exciting regions and producers on menus up and down the country!
So, to 2019, here goes:
Low ABV wines:
Session beer is having it’s moment in the sun as the trend to a healthier way of life shows no sign of slowing up (Suffolk stalwart Adnams’ Ghostship 0.5 & Bermondsey based Small Beer Brewery being a couple of our faves) and we expect to see a surge in the number of establishments offering lower alcohol wines by the glass. Like anything new, expect consumers to be cautious, worried they’ll miss the va-va-voom from a trusty big, bold Shiraz by switching to a lighter, less alcoholic alternative. If you’re in the trade then get these wines on by the glass, offer tastes – there’s some great options out there and, given a little confidence, your customers will trade up!
English sparkling wine takes centre stage:
The Wine and Spirit Trade Association (WSTA) have spoken… UK sales of English sparkling wine hit a record high of almost £1.5 billion in 2018. Now 2019 is here, English Sparkling has well and truly arrived! As Prosecco sales stall and the trend toward drinking less but better continues apace we predict a vintage 12 months for England’s finest fizz producers. Already spotted on many a wine list we think 2019 could be the year that English fizz takes a seat at the table of any great by the glass menu, cheers to that! Don’t take our word for it…
“English Sparkling Wine in particular, in my humble opinion, is some of the best wine available on the world market today. “- Andrij Jurkiw (Great British Wine)
Drinking Less but Drinking Better
With chatter of Dry January dominating the water-cooler this month we believe that consumers will continue towards improved lifestyle choices and more premium experiences when drinking and dining out. It was 2017 when ‘premiumisation’ was the word of the year in our world and, with that culture now firmly established, 2019 is the year to get adventurous with your offer! Maybe it’s flights, maybe it’s tasters, a manager’s special or wine of the week? Whatever route you choose we believe that you’ll reap the rewards of offering something premium, new and exciting to guests this year.
Brush the dust off your rarer vintages and pour them as a by the glass special, tempt your customers with a glass of vintage Champagne….
So there we have it, 3 key themes that we’ll be keeping an eye on over the months ahead.
In the UK alone we have over 11,000 on-trade customers using our Le Verre de Vin systems, ranging from most of the UK’s Michelin starred outlets to some of the country’s biggest chains and most cherished independent operators. Across these businesses one thing remains common and that’s the desire to delight customers with innovative, expansive and well-priced wine and sparkling wine by the glass selections. Le Verre de Vin is the perfect business partner for increasing sales, eliminating waste and putting a smile on your customers’ faces!