Pub17, the only trade show dedicated to the UK pub industry, have explored the changing landscape of pub food and drink this year over their 2 day show at London Olympia on 7th and 8th February. With over 200 suppliers and more than 5000 visitors this year’s show was bigger and better than ever before.
We took some time out of the office to go and see what all the fuss was about – and it was very insightful. Covering the current street food trend, how to create a winning drinks list, the Pub17 debate: State of the Nation and more!
The Pub17 seminar programme featured over 50 industry heavyweights who specialise in subjects such as beer, design, politics, marketing, investment, food, training, to highlight just a few. The show had four different platforms to hear the hottest topics, tips and trends of the past year and the year ahead.
We always want to be ahead of the trends here at Bermar so one talk that really took our interest was The Pub17 Debate: The State of the Nation. As we enter 2017 and the Brexit process gets underway, this seminar took a look at where this leaves the pub sector. How is government policy helping or hindering, what are the challenges ahead around rising costs and red tape and how do we assess the current health of the sector?
The debate had some serious industry leaders: BII Chairman and Founder & Director of Yummy Pub Co – Anthony Pender, BBPA CEO – Brigid Simmonds, ALMR CEO – Kate Nichols, Christie+Co Head of Pubs & Restaurants – Simon Chaplin and CAMRA Chief Executive – Tim Page and was chaired by PR Agency – Fleet Street Communications’ Managing Director – Mark Stretton.
“We’ve gone from 52 pubs closing every week in the UK in 2009, to 27 per week in February which has dropped further to 21.” – Simon Chaplin, CAMRA
With 14 million people walking through the doors into UK pubs every week, it’s clear there is still a growing and popular demand for that cheeky pint or glass of wine after work or at the weekend. But with the state of the nation as it is today there is a need to innovate… and innovate hard! “It’s time to innovate – don’t sit still in a changing market!” mentioned Anthony Pender. Invest in new technologies, market your pub differently, add in a USP that WILL bring visitors into your establishment and engage with the millennials, they’re the ones that will be drinking in your pubs for the next 30, 40, 50 years. Expand your wine list, by the bottle and by the glass to cover the entire market. Take a look at our post from a few weeks ago that analysed the future trends for 2017 and gave you some quick wins to get the millennial age through your door, read it here.
“There is a clear concern for quality and range” – Tim Page, CAMRA. A quote that almost any person that has sat in a pub recently could agree with and we’re sure the pub owners would too, well most of them anyway! A post a few months ago looked at the difference in responses between consumers and owners… and it was an eye opener indeed! Take a look here.
It’s time that Pub owners and operators think about the next wave of consumers, the millennials. Get online, innovate, experiment and excite. Don’t be the pub that serves 2 house wines and fails to entice… Look at fizz by the glass (Champagne and sparkling wine), cocktails, and an extended wine by the glass list – more and more consumers are paying a visit to a pub for just a glass and wouldn’t think of buying the bottle. Listen to your consumers, if one customer is asking for it – most likely many others behind them are thinking it.
Innovate and don’t be scared to change, Le Verre de Vin can help you with that you know; many of the UK’s Top 50 Gastro pubs know this – just take a look at our local favourite The Unruly Pig who were placed no. 41 (click here) with over 45 wines and sparkling wines available by the glass!
So, it’s time to innovate and what better way than by placing some seriously sexy new wines on your list – invest in a Le Verre de Vin then buy a few cases of something new, offer it up by the glass with the confidence that you’ve got 21 days to sell entire the bottle, that’s worth the risk isn’t it?
Until next year, Pub17. We’ll be back!