Learn More About Bermar at the London Wine Fair 2019

In just a few weeks’ time Bermar will be supporting one of the biggest drinks’ events in the capital… The London Wine Fair from the 20th – 22nd May 2019. Come and visit us on stand G64 at Olympia London to discover and learn how our Le Verre de Vin systems can make an impact to your business. If you would like to come to the show and talk to Kristian, Maddy & Dan who will be on-hand to talk all things Le Verre de Vin & Pod Bar with you… Register Here.

How to find us…

London Wine Fair 2019 Map

It is the perfect time to visit the show with English sparkling wine sales continuing to boom, operators are enhancing their wine lists with more by the glass offers, premium options and tastings to attract new as well as delighting their existing customers & providing the perfect wine by the glass service.

Information released by the Wine and Spirit Trade Association (WSTA) showed that sales of English and Welsh sparkling wine hit a record of four million bottles in 2018, which had risen by 6% from the previous year. The UK’s fizz now comes fourth in the ranking, with its sales higher than Australia, America and Germany!

Le Verre de Vin has helped shape some of the finest wine & Champagne by the glass lists in the country:

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Grays and Feather

Grays and Feather

The 10 Cases

10 cases London

To name just a few…

Come and join us for a complimentary glass of Champagne. See our professional technology in action and make the most of our show offers on stand G64 at Olympia London.

We can’t wait to see many of our wine suppliers, partners and fabulous customers at the show.

We look forward to welcoming you at the show. Register Here

An Exciting New Partnership in California

London, UK, 14th November 2018:

Bermar International has today announced an exciting new partnership with the highly regarded wine
industry professional, Steve Winter. The partnership will see Steve take the reins as a California
Distributor for Le Verre de Vin & Pod Bar wine and Champagne preservation systems effective 19th November 2018.

Bermar’s innovative solutions have been widely used across the USA in recent years and, with this
new appointment, Bermar is committed to making its technology more available than ever before to
fine wine accounts on the West Coast.

Steve has worked in the wine trade for over 30 years, his skills honed over 17 years as a fine wine
representative for some of the largest U.S. wine and spirits Distributors. He has successfully
represented a diverse selection of premium brands including those in the portfolios of Moët
Hennessy, Kobrand, Wilson Daniels and Jackson Family Wines as well as enjoying several years
working as the Sales Manager for, top quality, family-owned California wineries.

On the new partnership, Tom Berresford, Commercial Director at Bermar, commented:

“I am delighted to welcome Steve to the team and we are thrilled to have such a savvy, experienced
operator as our ‘go-to’ contact in California. Steve’s taking up a new role for Bermar, one which reflects
our commitment to increasing the profile of Le Verre de Vin’s world beating technology in key markets
around the world.

It’s safe to say that Californians understand a thing or two about drinking great quality wines by the
glass! Steve will be working closely with restaurants, wine bars and hotels across the state, helping
them to uncork the lucrative opportunities created by premium and luxury wine by the glass service.”

Reflecting on why he’s so excited by this new challenge Steve added:

“Bermar is a progressive, innovative and proven manufacturer with a bright future! I’m proud to be
able to use my extensive wine industry experience to bring the world-class Le Verre de Vin & Pod Bar
products and technology to the Californian market”

For more information on the Le Verre de Vin & Pod Bar ranges please visit www.bermarcollection.com
or email Steve directly at: wwineco@gmail.com

About Bermar International:
Bermar International manufactures and distributes Le Verre de Vin & Pod Bar, the world’s leading
professional wine and Champagne preservation equipment. With over 25 years of experience, the
team at Bermar counts some 50,000 customers in 80+ countries around the world and it is estimated
that, this year alone, Le Verre de Vin will support the sale of some $3bn of still and sparkling wine by
the glass.

Enquiries:

Lucy Worrall, Bermar International lucy.worrall@bermar.co.uk

Opt for Premiumisation…Opt for Le Verre de Vin

What’s the fastest way to delight your customers and make more money from your wine offer? We might just have the answer for you…

We recently received a copy of a report into ‘premiumisation’ in the UK market and, while this phrase has been bandied about across the trade a lot this year, the statistics make for compelling reading:

Upgrade time: 54% of wine drinkers are happy to pay more, with even more of an upward skew in the categories of Champagne and Dessert wine. If you want to be able to take full advantage of this trend, it’s really worthwhile offering a wider choice of quality Champagne brands by the glass – listing a Rosé while the sun is shining seems a sure-fire winner and some of your more adventurous customers might even head towards Vintage, Ultra Brut or Blanc de blanc styles offered by the glass. And don’t forget the stickies, 73% of consumers would be happy to pay more for a better glass of dessert wine!

Know your audience: With 50% of consumers already willing to trade up, the data shows that the figure is even higher in the more adventurous 25-34 and 35-44 year-old categories, entice these diners and drinkers with new styles and tasting opportunities.

Proportion of age group already trading up their drinks choices:

Champagne keeps its fizz: Champagne remains the premium choice and in outlets the price of Champagne per 75cl bottle has increased from an average of £64 two years ago to £74 today.

Great wine draws a crowd: 72% of average spenders (and 83% of high spenders!) said the wine offer was important in their decision when choosing where to eat or drink out.

Quality is key: Among higher spending consumers the top 3 factors determining wine choice are…

  • Quality of wine brands = 46%
  • Availability of favourite brand or style = 41%
  • Price = 40%

We’re adding a few key takeaways and ideas to your to do list on how Le Verre de Vin can help you provide a perfect wine by the glass service for the months ahead:

  • Devote more information to by the glass listings and premium wines on wine lists
  • Give customers a “Freshness Guarantee” by using Le Verre de Vin. Data shows time and time again that consumers biggest concern around wine by the glass is freshness
  • There isn’t a more powerful tool for delivering a great wine & Champagne by the glass service than Le Verre de Vin

If you want to find out why so many of our customers use Le Verre de Vin to sell premium wines and Champagnes, click this link and check out the short video!

Commercial Director’s Q&A with Lewis O’Sullivan from The Drinks Business

Such an exciting insight into Bermar International Ltd’s Le Verre de Vin technology. Tom Berresford the Commercial Director at Bermar International Ltd was kindly ask to do a Q&A for The Drinks Business. With English sparkling wines on the rise, our product is vital to keep your bubbly bubbling!

To find out more about how we are leading the wine and fizz revolution continue reading below:

How would you describe the development of your product since it launched? What changes/upgrades have you made and why?

After 2 years in development Le Verre de Vin was first launched to the trade in 1991 as a still wine preservation system, in a wall mounted ‘bottle shape’, that we have retained and now call the ‘Classic’. In the 27 years since, we’ve upgraded and improved the system’s technology numerous times: importantly introducing Champagne/sparkling wine preservation, under counter and bar top mounted options as well as the stunning Pod Bar range. Whilst the principles of our preservation technology remain unchanged, the mechanism for delivering ever improving preservation performance has been updated and improved continuously (much like the refinement of the internal combustion engine!) Our latest range of Le Verre de Vin systems have enhanced aesthetic appeal to ensure there’s a version for each and every business, whilst also ticking the boxes on speed and precision and offering the lowest ever power consumption and cost of ownership.

How many countries is it now sold in?

With some 75% of our production now heading overseas, we can count customers in 82 countries around the world, including some of the largest wine producing markets (Italy, Spain, France, USA, Argentina, New Zealand, Australia) as well as some beautiful and far-flung corners of the globe (Curacao, Mauritius and Fiji to name a few!)

How many retail/trade partners do you have?

We now have some 45 Distributors globally who oversee sales and marketing in more than 60 territories. In addition we’re pleased to manage many global relationships encompassing hotel groups, restaurants and winemakers.

Do you have any figures for the number of restaurants etc that use your system?

There are now around 50,000 Le Verre de Vin users globally with almost 10,000 of them in the UK alone.

Do you have any more general year-on-year sales figures that you can share?

Since 2015 our global turnover has increased by 50%.  For many years we ploughed a fairly lonely furrow as industry leaders in a sector that very few operators addressed.  In recent times there has been an increasing awareness of the service and profit opportunities that are achievable by running a successful wine and Champagne by the glass programme. Our team has grown significantly over the past 3 years too with new partners around the world and team members at our manufacturing facility here in the UK.

What would you say are its main advantages over other systems – specifically Enomatic?

In 4 words, price, flexibility, fizz and service.

It’s probably best to compare Le Verre de Vin systems to dispensers by looking at exactly what the respective systems were developed for. Le Verre de Vin systems were designed specifically to allow on-trade operators to deliver a perfect wine and sparkling wine by the glass service. The systems are simple to install, small enough to fit into any business and are renowned for their reliability and unparalleled preservation of an unlimited number of open bottles of still and/or sparkling wine. They typically deliver a full return on investment in just a few months and sit at the heart of great wine by the glass service, or ‘perfect serve’, where a bottle is presented to the customer (at the table or the bar), a taste is then poured (as though the customer was buying the bottle), the glass is poured and the bottle then returned to the bar for resealing. Great service has always been important, but is especially so in the ever more demanding world of premium wine and fizz by the glass.

On the other hand, most dispensers were designed to offer small tastes (on a paid or FOC basis), in retail or off-trade outlets.  With tastes of 25 or 30ml bottles would need to be changed once in every 25 or 30 dispenses.  Customers would move up and down a line of spigots and select their choice of self-service tastes. Transferring this technology to on-trade operations (with average full glass dispenses of 175ml) means bottles are changed every 4 glasses and each glass is delivered ‘plated’ to the guest. Couple this with the cost of dispensers and the fact that they don’t preserve/dispense Champagnes/fizz and you might ask whether they’re ideal in the hustle and bustle of a busy on-trade operation.

What is the price range for your different products?

Our systems range from approximately £1,500 for a Champagne Only model through to £4,000+ for some of our largest Pod Bar configurations. We believe that this breadth in price-range gives operators the ability to ‘shop’ and select the most appropriate model for their individual business and circumstances.

What setbacks have you hit over the years and how have you overcome them?

Being so closely aligned to the global hospitality markets we are, of course, impacted by broader economic cycles. When recessions hit, people tend to eat out less and, as a result, investment in F&B led operations can stall significantly. We endured the market fall of 2008 as well as the earlier recessions in the ‘90’s, and as a UK manufacturer we were concerned about the potential impact of the  Brexit vote. The truth however is that during tough times while people dine (and drink!) out less, a great offer can entice them to make more premium choices when they do. So operators have a great opportunity, during the good times and the tough ones, to entice customers with a more interesting selection of premium wines and sparkling wines by the glass.

Around the world consumers are more adventurous than they ever have been and this is proving a springboard into the future for our business as operators come to realise the potential they have to unlock profits hidden in their wine by the glass offers.