An Exciting New Partnership in California

London, UK, 14th November 2018:

Bermar International has today announced an exciting new partnership with the highly regarded wine
industry professional, Steve Winter. The partnership will see Steve take the reins as a California
Distributor for Le Verre de Vin & Pod Bar wine and Champagne preservation systems effective 19th November 2018.

Bermar’s innovative solutions have been widely used across the USA in recent years and, with this
new appointment, Bermar is committed to making its technology more available than ever before to
fine wine accounts on the West Coast.

Steve has worked in the wine trade for over 30 years, his skills honed over 17 years as a fine wine
representative for some of the largest U.S. wine and spirits Distributors. He has successfully
represented a diverse selection of premium brands including those in the portfolios of Moët
Hennessy, Kobrand, Wilson Daniels and Jackson Family Wines as well as enjoying several years
working as the Sales Manager for, top quality, family-owned California wineries.

On the new partnership, Tom Berresford, Commercial Director at Bermar, commented:

“I am delighted to welcome Steve to the team and we are thrilled to have such a savvy, experienced
operator as our ‘go-to’ contact in California. Steve’s taking up a new role for Bermar, one which reflects
our commitment to increasing the profile of Le Verre de Vin’s world beating technology in key markets
around the world.

It’s safe to say that Californians understand a thing or two about drinking great quality wines by the
glass! Steve will be working closely with restaurants, wine bars and hotels across the state, helping
them to uncork the lucrative opportunities created by premium and luxury wine by the glass service.”

Reflecting on why he’s so excited by this new challenge Steve added:

“Bermar is a progressive, innovative and proven manufacturer with a bright future! I’m proud to be
able to use my extensive wine industry experience to bring the world-class Le Verre de Vin & Pod Bar
products and technology to the Californian market”

For more information on the Le Verre de Vin & Pod Bar ranges please visit www.bermarcollection.com
or email Steve directly at: wwineco@gmail.com

About Bermar International:
Bermar International manufactures and distributes Le Verre de Vin & Pod Bar, the world’s leading
professional wine and Champagne preservation equipment. With over 25 years of experience, the
team at Bermar counts some 50,000 customers in 80+ countries around the world and it is estimated
that, this year alone, Le Verre de Vin will support the sale of some $3bn of still and sparkling wine by
the glass.

Enquiries:

Lucy Worrall, Bermar International lucy.worrall@bermar.co.uk

Opt for Premiumisation…Opt for Le Verre de Vin

What’s the fastest way to delight your customers and make more money from your wine offer? We might just have the answer for you…

We recently received a copy of a report into ‘premiumisation’ in the UK market and, while this phrase has been bandied about across the trade a lot this year, the statistics make for compelling reading:

Upgrade time: 54% of wine drinkers are happy to pay more, with even more of an upward skew in the categories of Champagne and Dessert wine. If you want to be able to take full advantage of this trend, it’s really worthwhile offering a wider choice of quality Champagne brands by the glass – listing a Rosé while the sun is shining seems a sure-fire winner and some of your more adventurous customers might even head towards Vintage, Ultra Brut or Blanc de blanc styles offered by the glass. And don’t forget the stickies, 73% of consumers would be happy to pay more for a better glass of dessert wine!

Know your audience: With 50% of consumers already willing to trade up, the data shows that the figure is even higher in the more adventurous 25-34 and 35-44 year-old categories, entice these diners and drinkers with new styles and tasting opportunities.

Proportion of age group already trading up their drinks choices:

Champagne keeps its fizz: Champagne remains the premium choice and in outlets the price of Champagne per 75cl bottle has increased from an average of £64 two years ago to £74 today.

Great wine draws a crowd: 72% of average spenders (and 83% of high spenders!) said the wine offer was important in their decision when choosing where to eat or drink out.

Quality is key: Among higher spending consumers the top 3 factors determining wine choice are…

  • Quality of wine brands = 46%
  • Availability of favourite brand or style = 41%
  • Price = 40%

We’re adding a few key takeaways and ideas to your to do list on how Le Verre de Vin can help you provide a perfect wine by the glass service for the months ahead:

  • Devote more information to by the glass listings and premium wines on wine lists
  • Give customers a “Freshness Guarantee” by using Le Verre de Vin. Data shows time and time again that consumers biggest concern around wine by the glass is freshness
  • There isn’t a more powerful tool for delivering a great wine & Champagne by the glass service than Le Verre de Vin

If you want to find out why so many of our customers use Le Verre de Vin to sell premium wines and Champagnes, click this link and check out the short video!

Feeling alive for Imbibe Live? 

Imbibe Live is coming to Olympia London on the 2nd – 3rd July 2018, get yourself a ticket and spend two days at the most vibrant and fun filled on-trade event in London!

Our world-renowned Le Verre de Vin wine & Champagne preservation systems will be showcased on stand F52, along with our incredible team: Tom Berresford (Commercial Director) Kristian Day (UK Sales Manager) and Daniel Lowe (our newly appointed Account Manager).  Our stand will be offering nothing but the best….

Let us serve you a complimentary perfectly served taste of Champagne while you chat with the team!

We will be preserving a few bottles of Champagne with one of our unique Le Verre de Vin systems ahead of Imbibe Live and then opening them over the two days. To show you just how effective our preservation really is, we will also be opening a completely new bottle of the same branded Champagne mixed amongst our perfectly preserved tasters. Will you be able to taste the difference? Get ready for the #perfectserve from Le Verre de Vin, if you don’t believe us come along and taste for yourself!

Be sure not to miss “the on-trade’s favourite drinks exhibition”: listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry. Stick a reminder up on the fridge if you must, but most importantly do add it to your calendar.

Prepare to be amazed by the packed programme for this year’s event including an array of highly accomplished and renowned speakers from across the globe coming to this annual exhibition. Imbibe Live has stated that: “This year’s programme has been curated by leading industry figures and ambassadors across each drinks category, as well as Imbibe Magazine’s award-winning team”.

 

At a quick glance here are some events we won’t be missing at Imbibe Live:

2nd – 3rd July 2018 

Bubbles and Bacon

First up to kick off your Imbibe Live 2018 experience, why not come to Bermar International Ltd.’s stand F52. We’re here both days! Enjoy ‘Bubbles and Bacon’ with us. While you take a look at our Collection we’ll be handing out a complimentary perfectly served glass of Champagne and a delicious bacon sandwich (Veggie sandwich option is also included)! Go on treat yourself!

2nd July 2018

Master your Palette

12:30 pm -13:15 pm – The Academy – Language: English

Speaker: Sam Caporn

“Mistress of Wine’s Sam Caporn MW shares her approach to palate training and gives you the essential tips you need to rapidly improve your wine tasting skills”. The Mistress of Wine is such an empowering woman in the wine world pioneering the innovative trend of wine tasting using her unique “Wine Flavour Tree”  Sam is a winner of the Madame Bollinger Medal for Excellence in Tasting and a Member of the institute of Masters of wine, this is such an achievement as there are only 72 female (MW) Masters of wine in the UK. Check out her website here.

2nd July 2018

(Pre- register for this event)

Comtes de Champagne Masterclass

14:30 pm – 15:15 pm – The Winemakers’ Cellar – Language: English

Speaker: Kevin McKee

“Since 1952, Comtes de Champagne has been one of the most exclusive deluxe Champagne cuvées. Join Family Taittinger’s UK director Kevin McKee for a tasting of the newly released 2007 Comtes de Champagne Blanc de Blancs, alongside the 2005 and 2006 vintages, plus the very rare 2005 and 2006 Comtes de Champagne Rosé”.

2nd July 2018

Bartenders v Sommeliers: The Final- in association with Bibendum and Fields, Morris and Verdin

15:30 pm – 16:15 pm – Centre Stage – Language: English

“The tenth anniversary of Imbibes legendary on-trade competition! Bartenders and sommeliers will battle it out live to be crowned the 2018 champions”.

3rd July 2018

The Future of English Wine

11:30 am – 12:15 pm –Wine Sessions – Language: English

English wine has gone from curiosity to wine list staple in less than ten years. But what makes it special? What epitomises the sparkling style? And what can the non-Champagne grapes bring to the mix?

3rd July 2018:

Level up your tasting skills: WSET’s NEW Level 3 Award in Spirits

11:15 am – 12:00 pm – The Academy – Language: English

Speaker: Liam Scandrett

“Join WSET Educator Liam Scandrett for this practical session showing you how to improve your tasting skills through WSET qualifications and giving you a sneak preview of WSET’s new Level 3 Award in Spirits”.

 

Do remember to pre-register for these unmissable events.

To register for your two-day pass to Imbibe Live 2018 click here.

We look forward to seeing you there!

 

Commercial Director’s Q&A with Lewis O’Sullivan from The Drinks Business

Such an exciting insight into Bermar International Ltd’s Le Verre de Vin technology. Tom Berresford the Commercial Director at Bermar International Ltd was kindly ask to do a Q&A for The Drinks Business. With English sparkling wines on the rise, our product is vital to keep your bubbly bubbling!

To find out more about how we are leading the wine and fizz revolution continue reading below:

How would you describe the development of your product since it launched? What changes/upgrades have you made and why?

After 2 years in development Le Verre de Vin was first launched to the trade in 1991 as a still wine preservation system, in a wall mounted ‘bottle shape’, that we have retained and now call the ‘Classic’. In the 27 years since, we’ve upgraded and improved the system’s technology numerous times: importantly introducing Champagne/sparkling wine preservation, under counter and bar top mounted options as well as the stunning Pod Bar range. Whilst the principles of our preservation technology remain unchanged, the mechanism for delivering ever improving preservation performance has been updated and improved continuously (much like the refinement of the internal combustion engine!) Our latest range of Le Verre de Vin systems have enhanced aesthetic appeal to ensure there’s a version for each and every business, whilst also ticking the boxes on speed and precision and offering the lowest ever power consumption and cost of ownership.

How many countries is it now sold in?

With some 75% of our production now heading overseas, we can count customers in 82 countries around the world, including some of the largest wine producing markets (Italy, Spain, France, USA, Argentina, New Zealand, Australia) as well as some beautiful and far-flung corners of the globe (Curacao, Mauritius and Fiji to name a few!)

How many retail/trade partners do you have?

We now have some 45 Distributors globally who oversee sales and marketing in more than 60 territories. In addition we’re pleased to manage many global relationships encompassing hotel groups, restaurants and winemakers.

Do you have any figures for the number of restaurants etc that use your system?

There are now around 50,000 Le Verre de Vin users globally with almost 10,000 of them in the UK alone.

Do you have any more general year-on-year sales figures that you can share?

Since 2015 our global turnover has increased by 50%.  For many years we ploughed a fairly lonely furrow as industry leaders in a sector that very few operators addressed.  In recent times there has been an increasing awareness of the service and profit opportunities that are achievable by running a successful wine and Champagne by the glass programme. Our team has grown significantly over the past 3 years too with new partners around the world and team members at our manufacturing facility here in the UK.

What would you say are its main advantages over other systems – specifically Enomatic?

In 4 words, price, flexibility, fizz and service.

It’s probably best to compare Le Verre de Vin systems to dispensers by looking at exactly what the respective systems were developed for. Le Verre de Vin systems were designed specifically to allow on-trade operators to deliver a perfect wine and sparkling wine by the glass service. The systems are simple to install, small enough to fit into any business and are renowned for their reliability and unparalleled preservation of an unlimited number of open bottles of still and/or sparkling wine. They typically deliver a full return on investment in just a few months and sit at the heart of great wine by the glass service, or ‘perfect serve’, where a bottle is presented to the customer (at the table or the bar), a taste is then poured (as though the customer was buying the bottle), the glass is poured and the bottle then returned to the bar for resealing. Great service has always been important, but is especially so in the ever more demanding world of premium wine and fizz by the glass.

On the other hand, most dispensers were designed to offer small tastes (on a paid or FOC basis), in retail or off-trade outlets.  With tastes of 25 or 30ml bottles would need to be changed once in every 25 or 30 dispenses.  Customers would move up and down a line of spigots and select their choice of self-service tastes. Transferring this technology to on-trade operations (with average full glass dispenses of 175ml) means bottles are changed every 4 glasses and each glass is delivered ‘plated’ to the guest. Couple this with the cost of dispensers and the fact that they don’t preserve/dispense Champagnes/fizz and you might ask whether they’re ideal in the hustle and bustle of a busy on-trade operation.

What is the price range for your different products?

Our systems range from approximately £1,500 for a Champagne Only model through to £4,000+ for some of our largest Pod Bar configurations. We believe that this breadth in price-range gives operators the ability to ‘shop’ and select the most appropriate model for their individual business and circumstances.

What setbacks have you hit over the years and how have you overcome them?

Being so closely aligned to the global hospitality markets we are, of course, impacted by broader economic cycles. When recessions hit, people tend to eat out less and, as a result, investment in F&B led operations can stall significantly. We endured the market fall of 2008 as well as the earlier recessions in the ‘90’s, and as a UK manufacturer we were concerned about the potential impact of the  Brexit vote. The truth however is that during tough times while people dine (and drink!) out less, a great offer can entice them to make more premium choices when they do. So operators have a great opportunity, during the good times and the tough ones, to entice customers with a more interesting selection of premium wines and sparkling wines by the glass.

Around the world consumers are more adventurous than they ever have been and this is proving a springboard into the future for our business as operators come to realise the potential they have to unlock profits hidden in their wine by the glass offers.