What’s the fastest way to delight your customers and make more money from your wine offer? We might just have the answer for you…
We recently received a copy of a report into ‘premiumisation’ in the UK market and, while this phrase has been bandied about across the trade a lot this year, the statistics make for compelling reading:
Upgrade time: 54% of wine drinkers are happy to pay more, with even more of an upward skew in the categories of Champagne and Dessert wine. If you want to be able to take full advantage of this trend, it’s really worthwhile offering a wider choice of quality Champagne brands by the glass – listing a Rosé while the sun is shining seems a sure-fire winner and some of your more adventurous customers might even head towards Vintage, Ultra Brut or Blanc de blanc styles offered by the glass. And don’t forget the stickies, 73% of consumers would be happy to pay more for a better glass of dessert wine!
Know your audience: With 50% of consumers already willing to trade up, the data shows that the figure is even higher in the more adventurous 25-34 and 35-44 year-old categories, entice these diners and drinkers with new styles and tasting opportunities.
Proportion of age group already trading up their drinks choices:
Champagne keeps its fizz: Champagne remains the premium choice and in outlets the price of Champagne per 75cl bottle has increased from an average of £64 two years ago to £74 today.
Great wine draws a crowd: 72% of average spenders (and 83% of high spenders!) said the wine offer was important in their decision when choosing where to eat or drink out.
Quality is key: Among higher spending consumers the top 3 factors determining wine choice are…
- Quality of wine brands = 46%
- Availability of favourite brand or style = 41%
- Price = 40%
We’re adding a few key takeaways and ideas to your to do list on how Le Verre de Vin can help you provide a perfect wine by the glass service for the months ahead:
- Devote more information to by the glass listings and premium wines on wine lists
- Give customers a “Freshness Guarantee” by using Le Verre de Vin. Data shows time and time again that consumers biggest concern around wine by the glass is freshness
- There isn’t a more powerful tool for delivering a great wine & Champagne by the glass service than Le Verre de Vin
If you want to find out why so many of our customers use Le Verre de Vin to sell premium wines and Champagnes, click this link and check out the short video!