Champagne Cocktails - Bermar Cover

The Reinvention of Drinking Champagne.

Hotter evenings, longer nights and plenty of premium options are driving consumers to trade up. The original consensus for Champagne was for it to be enjoyed solely by the bottle or by the glass. However, imbibers are looking for more options. With the rise of premiumisation, consumers are venturing into cocktail territory. Answering their call, mixologists have reinvented the Champagne cocktail for the millennial driven industry. The hype is real.

Social media is significantly shaping the drinks industry; from Instagrammers, to bloggers, to influencers and everyone in-between. If your dining experience is not picture – perfect, then it simply doesn’t exist in the modern world… or so it seems. An Instagrammable experience is what separates the casual dining scene from a premium evening out, as diners want to share an experience that they can be proud of. Drinks International released its list of the best- selling cocktails around the world in 2018, proving that today’s popular drinks are new takes on the classics. As Champagne was seen solely as a drink to be enjoyed on it’s own, some consumers may feel that this was a controversial option to enjoy with a mid-week meal.

CGA’s Mixed Drinks Report shows that the value of on-trade cocktail sales jumped by 7.5% year on year in the first quarter of 2018—outpacing the wider market. An estimated 8.7 million British consumers now enjoy cocktails when drinking out-of-home.

The on-trade have seen the trend and acted fast. Many restaurants have established their own signature Champagne cocktails to provide a premium experience for an attainable price. When Champagne is placed amongst a cocktail menu, consumers are more likely to trade- up. This is due to the premium status of Champagne even in an indulgent cocktail list.

Some of the Les Grandes Marques Champagne Maisons have realised the immense twenty first century potential in mixology within the drinks industry. For example: Moët & Chandon joined the trend by creating Ice Impérial Cuvée which is designed to be enjoyed over ice and is perfectly paired in cocktails. Veuve Clicquot invented ‘Clicquology’ a clever twist on mixology, innovating and ‘millenializing’ their brand to optimise sales of their unique drink enjoyed in cocktails.Moet & Chandon Ice Imperial Champagne

The expectation of a Champagne cocktail for a consumer is that it tastes fresh, has fizz and is presented perfectly. Many operators put aside opened bottles of Champagne to add to their cocktails, leaving their drinks lacklustre and with no sparkle. A majority of operators choose not to serve Champagne cocktails entirely because of wastage worries.

Opening a bottle of your finest Champagne for a few cocktails may seem like a daunting suggestion, however this uncertainty is now a thing of the past due to Le Verre de Vin technology. This technology makes it possible for any opened bottle of wine or Champagne, to be preserved and kept fresh for up to 21 days. Therefore any bottle of Champagne used in cocktails can now be perfectly preserved, making sure that each and every pour adds the sparkle & fizz that your customers will be looking for. This provides them not only with an Instagrammable product to influence future dining choices to their followers, but also provides a great tasting, sparkling cocktail they can love and enjoy.

With Champagne cocktails growing by popular demand create a cocktail list that not only delights your customers, but also gains a significant profit for your business, check out some of these innovative recipes:

Pomegranate Champagne Cocktail

Pomegranate Royale

Ingredients

5 pomegranate seeds
1 ounce pomegranate liqueur
4 oz chilled champagne

Apricot Champagne Cocktail

Apricot Fizz

Ingredients

1 tablespoon vodka
1/4 apricot nectar
1/2 cup champagne

Apricot Champagne Cocktail

Cranberry & Lime Cocktail

 Ingredients

1.5 oz Vodka
.5 oz lime juice
.5 oz simple syrup
1 tbsp cranberry sauce (from a can)
Splash of champagne

Summer pending… Champagne cocktails trending. Get in touch with the Bermar team to find out more about how you can make the most of your cocktail menu with our Le Verre de Vin technology.

Come and see the Bermar team at our next trade show event, The Restaurant Show, 30th September  – 2nd October 2019 in London. Register here.

Feeling alive for Imbibe Live? 

Imbibe Live is coming to Olympia London on the 2nd – 3rd July 2018, get yourself a ticket and spend two days at the most vibrant and fun filled on-trade event in London!

Our world-renowned Le Verre de Vin wine & Champagne preservation systems will be showcased on stand F52, along with our incredible team: Tom Berresford (Commercial Director) Kristian Day (UK Sales Manager) and Daniel Lowe (our newly appointed Account Manager).  Our stand will be offering nothing but the best….

Let us serve you a complimentary perfectly served taste of Champagne while you chat with the team!

We will be preserving a few bottles of Champagne with one of our unique Le Verre de Vin systems ahead of Imbibe Live and then opening them over the two days. To show you just how effective our preservation really is, we will also be opening a completely new bottle of the same branded Champagne mixed amongst our perfectly preserved tasters. Will you be able to taste the difference? Get ready for the #perfectserve from Le Verre de Vin, if you don’t believe us come along and taste for yourself!

Be sure not to miss “the on-trade’s favourite drinks exhibition”: listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry. Stick a reminder up on the fridge if you must, but most importantly do add it to your calendar.

Prepare to be amazed by the packed programme for this year’s event including an array of highly accomplished and renowned speakers from across the globe coming to this annual exhibition. Imbibe Live has stated that: “This year’s programme has been curated by leading industry figures and ambassadors across each drinks category, as well as Imbibe Magazine’s award-winning team”.

 

At a quick glance here are some events we won’t be missing at Imbibe Live:

2nd – 3rd July 2018 

Bubbles and Bacon

First up to kick off your Imbibe Live 2018 experience, why not come to Bermar International Ltd.’s stand F52. We’re here both days! Enjoy ‘Bubbles and Bacon’ with us. While you take a look at our Collection we’ll be handing out a complimentary perfectly served glass of Champagne and a delicious bacon sandwich (Veggie sandwich option is also included)! Go on treat yourself!

2nd July 2018

Master your Palette

12:30 pm -13:15 pm – The Academy – Language: English

Speaker: Sam Caporn

“Mistress of Wine’s Sam Caporn MW shares her approach to palate training and gives you the essential tips you need to rapidly improve your wine tasting skills”. The Mistress of Wine is such an empowering woman in the wine world pioneering the innovative trend of wine tasting using her unique “Wine Flavour Tree”  Sam is a winner of the Madame Bollinger Medal for Excellence in Tasting and a Member of the institute of Masters of wine, this is such an achievement as there are only 72 female (MW) Masters of wine in the UK. Check out her website here.

2nd July 2018

(Pre- register for this event)

Comtes de Champagne Masterclass

14:30 pm – 15:15 pm – The Winemakers’ Cellar – Language: English

Speaker: Kevin McKee

“Since 1952, Comtes de Champagne has been one of the most exclusive deluxe Champagne cuvées. Join Family Taittinger’s UK director Kevin McKee for a tasting of the newly released 2007 Comtes de Champagne Blanc de Blancs, alongside the 2005 and 2006 vintages, plus the very rare 2005 and 2006 Comtes de Champagne Rosé”.

2nd July 2018

Bartenders v Sommeliers: The Final- in association with Bibendum and Fields, Morris and Verdin

15:30 pm – 16:15 pm – Centre Stage – Language: English

“The tenth anniversary of Imbibes legendary on-trade competition! Bartenders and sommeliers will battle it out live to be crowned the 2018 champions”.

3rd July 2018

The Future of English Wine

11:30 am – 12:15 pm –Wine Sessions – Language: English

English wine has gone from curiosity to wine list staple in less than ten years. But what makes it special? What epitomises the sparkling style? And what can the non-Champagne grapes bring to the mix?

3rd July 2018:

Level up your tasting skills: WSET’s NEW Level 3 Award in Spirits

11:15 am – 12:00 pm – The Academy – Language: English

Speaker: Liam Scandrett

“Join WSET Educator Liam Scandrett for this practical session showing you how to improve your tasting skills through WSET qualifications and giving you a sneak preview of WSET’s new Level 3 Award in Spirits”.

 

Do remember to pre-register for these unmissable events.

To register for your two-day pass to Imbibe Live 2018 click here.

We look forward to seeing you there!