An Exciting New Partnership in California

London, UK, 14th November 2018:

Bermar International has today announced an exciting new partnership with the highly regarded wine
industry professional, Steve Winter. The partnership will see Steve take the reins as a California
Distributor for Le Verre de Vin & Pod Bar wine and Champagne preservation systems effective 19th November 2018.

Bermar’s innovative solutions have been widely used across the USA in recent years and, with this
new appointment, Bermar is committed to making its technology more available than ever before to
fine wine accounts on the West Coast.

Steve has worked in the wine trade for over 30 years, his skills honed over 17 years as a fine wine
representative for some of the largest U.S. wine and spirits Distributors. He has successfully
represented a diverse selection of premium brands including those in the portfolios of Moët
Hennessy, Kobrand, Wilson Daniels and Jackson Family Wines as well as enjoying several years
working as the Sales Manager for, top quality, family-owned California wineries.

On the new partnership, Tom Berresford, Commercial Director at Bermar, commented:

“I am delighted to welcome Steve to the team and we are thrilled to have such a savvy, experienced
operator as our ‘go-to’ contact in California. Steve’s taking up a new role for Bermar, one which reflects
our commitment to increasing the profile of Le Verre de Vin’s world beating technology in key markets
around the world.

It’s safe to say that Californians understand a thing or two about drinking great quality wines by the
glass! Steve will be working closely with restaurants, wine bars and hotels across the state, helping
them to uncork the lucrative opportunities created by premium and luxury wine by the glass service.”

Reflecting on why he’s so excited by this new challenge Steve added:

“Bermar is a progressive, innovative and proven manufacturer with a bright future! I’m proud to be
able to use my extensive wine industry experience to bring the world-class Le Verre de Vin & Pod Bar
products and technology to the Californian market”

For more information on the Le Verre de Vin & Pod Bar ranges please visit www.bermarcollection.com
or email Steve directly at: wwineco@gmail.com

About Bermar International:
Bermar International manufactures and distributes Le Verre de Vin & Pod Bar, the world’s leading
professional wine and Champagne preservation equipment. With over 25 years of experience, the
team at Bermar counts some 50,000 customers in 80+ countries around the world and it is estimated
that, this year alone, Le Verre de Vin will support the sale of some $3bn of still and sparkling wine by
the glass.

Enquiries:

Lucy Worrall, Bermar International lucy.worrall@bermar.co.uk

What’s hot at the Restaurant Show 2018 | An interview with UK Sales Manager Kristian |

With only 3 days to go until the Restaurant Show; the unique trade event that caters to those owning, operating and working in restaurants, hotels, catering companies and leisure establishments across the UK. We wanted to give you an insight into the current drinks’ trends for 2018/19. People are drinking less and trading up…but why?

An interview with our UK Sales Manager explains all…

What’s the fastest way to delight your customers and make more money from your wine offer?

2018 has continued last year’s momentum with more operators than ever offering their premium wines and fizz by the glass, introducing new styles, countries and grape varieties. It’s a great opportunity for operators to broaden the appeal of their range to adventurous drinkers. Many consumers worry about trying new wines because of the risk that they will be stuck with a bottle they don’t like… this perceived risk is greatly reduced with the cost of a glass, allowing  increasingly wine savvy consumers to venture further up the wine list.

How has the ‘drinking better’ trend affected the market and what is the main cause of this?

Consumers are more health conscious these days and reducing alcohol consumption is a hot topic. What we have seen is that consumers, particularly the millennials, are drinking less but spending more when they fancy a glass of something. This trend shows no sign of slowing down into 2019 and so operators can capitalise on this by introducing more of their wine and fizz by the glass. This not only gives more choice and variety to those who have decided to reduce their alcohol intake but it also satisfies the burgeoning curiosity to try something a little different.

What are you looking forward to about this year’s Restaurant Show?

I always look forward to spending time with our existing customers; hearing about their successes and what’s new in the industry. It’s also a fabulous opportunity to meet prospective customers who share our passion for delivering an incredible wine by the glass service and to help support them with maximising their wine service.

What should we make sure we check out ?

The Pod Bar collection should certainly be top of the ‘must see’ list, at this year’s show. These units are independently controlled which means you can showcase reds, whites, fizz, rosés and dessert wines, while having them all stored and showcased at their own perfect drinking temperatures. There’s a wide range of configurations available to suit any back-bar environment and for the first time we’re displaying them all at the Show.

What this means in practise is that consumers get a fabulous experience when they fancy a glass of wine or fizz, and the built in preservation system gives operators the flexibility to offer an extended by the glass service without any risk to their overall profitability; no more expensive waste, increased sales of the higher margin wines, and an enhanced customer experience…. it’s a win-win all round!   

Thanks Kristian and we look forward to seeing you all at what promises to be a fabulous Restaurant Show 2018!

Make sure to check out our social channels for all your #LeVerredeVin updates, cheers!

Twitter: @BermarUK and Instagram: @bermarcollection