An Exciting New Partnership in California

London, UK, 14th November 2018:

Bermar International has today announced an exciting new partnership with the highly regarded wine
industry professional, Steve Winter. The partnership will see Steve take the reins as a California
Distributor for Le Verre de Vin & Pod Bar wine and Champagne preservation systems effective 19th November 2018.

Bermar’s innovative solutions have been widely used across the USA in recent years and, with this
new appointment, Bermar is committed to making its technology more available than ever before to
fine wine accounts on the West Coast.

Steve has worked in the wine trade for over 30 years, his skills honed over 17 years as a fine wine
representative for some of the largest U.S. wine and spirits Distributors. He has successfully
represented a diverse selection of premium brands including those in the portfolios of Moët
Hennessy, Kobrand, Wilson Daniels and Jackson Family Wines as well as enjoying several years
working as the Sales Manager for, top quality, family-owned California wineries.

On the new partnership, Tom Berresford, Commercial Director at Bermar, commented:

“I am delighted to welcome Steve to the team and we are thrilled to have such a savvy, experienced
operator as our ‘go-to’ contact in California. Steve’s taking up a new role for Bermar, one which reflects
our commitment to increasing the profile of Le Verre de Vin’s world beating technology in key markets
around the world.

It’s safe to say that Californians understand a thing or two about drinking great quality wines by the
glass! Steve will be working closely with restaurants, wine bars and hotels across the state, helping
them to uncork the lucrative opportunities created by premium and luxury wine by the glass service.”

Reflecting on why he’s so excited by this new challenge Steve added:

“Bermar is a progressive, innovative and proven manufacturer with a bright future! I’m proud to be
able to use my extensive wine industry experience to bring the world-class Le Verre de Vin & Pod Bar
products and technology to the Californian market”

For more information on the Le Verre de Vin & Pod Bar ranges please visit www.bermarcollection.com
or email Steve directly at: wwineco@gmail.com

About Bermar International:
Bermar International manufactures and distributes Le Verre de Vin & Pod Bar, the world’s leading
professional wine and Champagne preservation equipment. With over 25 years of experience, the
team at Bermar counts some 50,000 customers in 80+ countries around the world and it is estimated
that, this year alone, Le Verre de Vin will support the sale of some $3bn of still and sparkling wine by
the glass.

Enquiries:

Lucy Worrall, Bermar International lucy.worrall@bermar.co.uk

Opt for Premiumisation…Opt for Le Verre de Vin

What’s the fastest way to delight your customers and make more money from your wine offer? We might just have the answer for you…

We recently received a copy of a report into ‘premiumisation’ in the UK market and, while this phrase has been bandied about across the trade a lot this year, the statistics make for compelling reading:

Upgrade time: 54% of wine drinkers are happy to pay more, with even more of an upward skew in the categories of Champagne and Dessert wine. If you want to be able to take full advantage of this trend, it’s really worthwhile offering a wider choice of quality Champagne brands by the glass – listing a Rosé while the sun is shining seems a sure-fire winner and some of your more adventurous customers might even head towards Vintage, Ultra Brut or Blanc de blanc styles offered by the glass. And don’t forget the stickies, 73% of consumers would be happy to pay more for a better glass of dessert wine!

Know your audience: With 50% of consumers already willing to trade up, the data shows that the figure is even higher in the more adventurous 25-34 and 35-44 year-old categories, entice these diners and drinkers with new styles and tasting opportunities.

Proportion of age group already trading up their drinks choices:

Champagne keeps its fizz: Champagne remains the premium choice and in outlets the price of Champagne per 75cl bottle has increased from an average of £64 two years ago to £74 today.

Great wine draws a crowd: 72% of average spenders (and 83% of high spenders!) said the wine offer was important in their decision when choosing where to eat or drink out.

Quality is key: Among higher spending consumers the top 3 factors determining wine choice are…

  • Quality of wine brands = 46%
  • Availability of favourite brand or style = 41%
  • Price = 40%

We’re adding a few key takeaways and ideas to your to do list on how Le Verre de Vin can help you provide a perfect wine by the glass service for the months ahead:

  • Devote more information to by the glass listings and premium wines on wine lists
  • Give customers a “Freshness Guarantee” by using Le Verre de Vin. Data shows time and time again that consumers biggest concern around wine by the glass is freshness
  • There isn’t a more powerful tool for delivering a great wine & Champagne by the glass service than Le Verre de Vin

If you want to find out why so many of our customers use Le Verre de Vin to sell premium wines and Champagnes, click this link and check out the short video!

Is London Wine Week in your diary?

Whether you’re North or South, meet in the middle at London’s hottest event of the year. Get your socks and sandals on and take a trip down to London town for the 14th May – 20th May 2018!

London Wine Week is an essential to visit – there are over 125 of the very best wine bars and uncountable unique experiences for you to enjoy, from flights of wine to pop- up parties, purchase a digital pass and get exploring.

Le Verre de Vin is the helping hand for many of these wine bars. Our systems are put in place to enable the #perfectserve. At Bermar International we pride ourselves on serving the perfect glass of wine and champagne hence the hashtag. Our Le Verre de Vin systems deliver the highest standard of preservation for up to 3 weeks for an unlimited amount of wine and Champagne! In other words, we’re the people that keep your bubbly bubbling!

A guy walks into a bar (this is no joke) and orders a glass of wine, the wine is poured and then left in the fridge as just an afterthought (Enter: “Celine Dion- All By Myself”)! You wouldn’t half eat an apple and expect it to be perfect the next time you came to eat it, so why would you do this to your wine?

Our systems are put in place to make sure you, yes you are having the perfect experience and serve when drinking wine and champagne. London Wine Week is a chance to experience a wine service at its finest and here are just a few of our loyal customers who are offering extensive wine lists by the glass, not just for London Wine Week but every day drinking as well:

Hawksmoor Guildhall

“A Glass of Wine with Two Shortrib Nuggets” – Enjoy a fresh, spicy and elegant glass of Bründlmayer Grüner Veltliner alongside their amazing £10 offer, including two short rib nuggets! As well as being one of the best steak houses in London, Hawksmoor Guildhall offers a beautifully crafted wine and Champagne by the glass list using the stunning Single Pod Bar. View the list

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Iberica Marylebone

“Taste of Iberica” –  Includes three favourites of their bespoke Spanish wines, these are only available in the UK at Iberica, be sure not to miss this incredible event, Iberica Marylebone installed our stylish Le Verre De Vin  Classic system to preserve their wine and Champagne. View the wine list

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Searcys St Pancras Brasserie

“Sparkling Trio” – Feeling cheesy? If you love cheese and sparkling English wine, take a trip down to St Pancras Brasserie & Champagne bar who are celebrating London Wine Week in style with: Greyfriars Cuvee Brut, NV, Nyetimber Classic Cuvee Brut, NV, Furleigh Estate, Blanc de Noirs, Brut, 2014; all by the glass, what a gorgeous selection with the help of our Le Verre de Vin under bar Compact system. Take a look at the Wine and Champagne Bar List.

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 Daly’s Wine Bar

“Spring Tipples” – A perfect Springtime flight selection of wines. The wines of choice are White Vinho Verde, a rose Cotes de povence and a red Pinot Noir from New Zealand. Drink Up London have described this bar to have “A huge and expansive wine list with something for every palate and purse size” Daly’s use the Le Verre De Vin Compact as an under-bar solution to preserve their wine and Champagne. Check out their impressively large selection on their wine list today!  View the Wine List.

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 Tapas Brindisa London Bridge

“The Brindisa Sherry Flight” – The perfect combination of dry to sweet sherries: Manzanilla, Amontillado and Oloroso. This well-thought out palette has travelled from Bodegas Hidalgo, a family winery based in Sanlucar de Barrameda and founded in 1792. It is one of the most popular and renowned sherry bodegas in the world.  Not only do our systems preserve wine and Champagne, Tapas Brindisa use our  Compact Le Verre De Vin system to preserve their sherry. Tapas Brinidisa are also offering “Brindisa Sherry Sip & Snack” – This event celebrates Feria de Jerez, one of the most important celebrations in the Spanish calendar, by offering customers to try one of 3 varieties of sherry: Manzanilla, Amontillado or Oloroso and one snack

Find out more at: Drink Up London and check out Tapas Brindisa London Bridge’s offer!

There is so much more exploring and tasting to do, so go forth and put your taste buds to the test! Venture on the Le Verre De Vin trail by hash tagging #LVDVLWW18 and capture any one of our systems with your perfectly served beverage to be in with the chance of being featured on our website.

It’s clear that Le Verre de Vin is imperative in offering a successful wine by the glass programme. This year, our 50,000+ customers around the world will sell over £3bn of wine & Champagne by the glass. This innovative and award-winning preservation technology is firmly established as the industry standard when it comes to offering an extended and professional wine by the glass service.

Le Verre de Vin technology is the only commercial-grade still wine and Champagne preservation solution in the world, capable of effectively preserving an unlimited number of still, sparkling and fortified wines.

Get in touch today to find out more about our range of products or for more wine by the glass tips.

Click here to purchase your digital pass for London Wine Week to join in the fun!

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