The end of January 2018 is upon us, how can it be?! Better late than never, we wanted to take a moment and look ahead at what’s going to be hot this year in wine across the on-trade.
We’ve picked the brains of the Commercial team here at Bermar (who have more than a few years under their collective belts in the industry!) and, after consulting with our customers, we’ve rounded up our key trends for 2018. Have a read and see if you agree…
2017 was a great year for fizz and for ‘premium’ as a category. It was this time last year that we were asking ourselves: ‘In the wake of Brexit, could 2017 build on the momentum of previous years’ trends; British consumers spending more across all wine categories than ever before?’
We’re pleased to report that it did! The old adage of quality over quantity seems to be resonating with today’s wine consumer – they’re drinking less than before but spending more in pursuit of an elevated experience when out and about. Good news for our customers as they lead the way in elevating the standards of wine and fizz by the glass up and down the country.
But that’s enough of the past – we’re looking ahead so here’s our pick of the trends for 2018:
Fizz boomed in 2017, expect an even bigger boom this year
Prosecco will continue to draw in the crowds but some bad news from Veneto recently… A poor harvest in ’17 may mean an increase in prices. If those prices do start creeping up, then perhaps it’s time for a Le Verre de Vin system… Offering your bottles of prosecco by the glass is a sure-fire margin kicker which will offset those higher input costs.
It’s been on the bubble for a while now, but nonetheless we’re still telling our friends that English sparkling wine remains a hot-pick for all here at Bermar; last year value and volume of sales of English sparkling wine nearly doubled. With an increase in Prosecco prices, we think that more than a few fizz fans might just switch horses to something from nearer home!
Yep, apparently its does. Consumers are telling us that bigger is better, with large format wine sales taking an almighty leap; Majestic Wine recorded a 378% increase in sales of large format wines in 2017. It’s no secret that those bigger bottles add a real sense of theatre to an occasion! There’s also a school of thought that suggests the wine inside might just be of better quality than that of its standard-sized competitors. The argument goes that because the surface area of the wine is much larger, the wine itself will stay intact for longer and will age more gently than standard bottlings. If anyone would like to treat us to an ’82 Latour 750ml, magnum, Jeroboam tasting we’ll let you have our verdict…
Back in the real world, go luxury with your fizz & wine experience- how about serving your House pour Champagne or Prosecco from Magnum? We reckon that’s a slam-dunk when it comes to selling more glasses on a busy Friday night: ‘I’ll have what they’re having!’ Fomo (fear of missing out) isn’t just for Millienials, and many customers will want to join in the spectacle if it’s happening right in front of them.
Time to explore Europe
With an expected shortfall from South America this year and the post Brexit currency collapse continuing to put pressure on prices, will we see some of the Europe’s lesser known but ambitious regions step up? Our bet is that a few more Hungarian and Romanian wines might just pop up on wine lists this year:
How about a glass of Fetească Neagră from one of Romania’s exciting producers in place of your trusty Syrah this weekend? All of the plum, acidity and spice but potentially half the price.
We think consumers will start to see exciting and new wines popping up on lists as operators experiment with the new frontier… your customers might not be ready to roll the dice on a bottle they’ve never heard of but a glass to try… Oh, go on then!
In other news
Millennials will continue to drive change within the on trade. Embrace it! These guys and girls are the same ones who will be drinking in your venue for the next 40 years! Ensure you offer a wide selection of fizz by the glass too; Millennials love a celebration and what better way than to enjoy your night with a glass of fizz. Take a look at our night on the tiles post that goes into detail about adding a premium twist your offerings here.
If you’d like to discuss or learn more then get in touch with the team, we’re a friendly bunch and will be happy to chat about how you can make the most of these exciting times for the trade.
Here’s to a happy, healthy and prosperous 2018!
Le Verre de Vin & Pod Bar is the only product in the world that can precisely preserve both still wine and Champagne. The systems allow our customers to reseal an infinite number of open wine and Champagne bottles and to serve each pour as fresh as the first, up to 21 days after first opening.