Febvre & Company

Febvre & Company

During 20 years in the Wine business, I have not come across a more powerful ‘on premise’ marketing tool than ‘Le Verre de Vin’.

At Febvre we utilise this unique technology in three key ‘business partnering’ areas:

1) To increase sales in existing accounts by installing a premium range that appeals directly to today’s increasingly savvy consumers

2) To help secure new business for longer periods, on more favourable terms

3) To lock existing customers in to longer and more lucrative wine supply agreements.

Le Verre de Vin is now a vital part of our offer and has become an increasingly important ‘mechanic’ as tougher trading conditions force our customers to start looking for innovative solutions to maintain, let alone increase their wine business.

Barry Geoghegan, Commercial Director, Febvre & Company

LOCATION:  Dublin, Ireland

DATE  :  February 2014

Berkmann Wine Cellars
Mandarin Oriental