We are nearing the end of January…. 2016 is almost a distant memory but before we leap into the year ahead let’s take a moment to reflect on a busy year for the hospitality industry. We saw huge, sustained growth in fizz sales (we’ll come back to this later), increased temptation from consumers to try something new on wine lists and the start of the quality over quantity trend that we’ll touch on later – we hope you gave them what they were after!
So, what’s in store for 2017? Can we trump what was a top year for the trade? Well, we think so and there’s a few exciting new trends on the horizon…. Read on to find out more…
First up the future is bright, the future is premium.
Our taste in wine and fizz is getting more sophisticated and, in turn, more expensive! Your customers are looking for variety, quality and, of course, something new to try. Discerning customers are spending more but drinking less so the premium opportunity has never looked so attractive. Why not add Sancerre, Ribera del Duero, red and white Burgundy, vintage Champagne and a Chateauneuf du Pape by the glass to your list to capitalise on this trend.
Fizz had a fantastic 2016 and has had quite a run in recent years.
In UK pubs alone sparkling sales are up by 270% since 2011 (plenty more on that here). Can it fizz ahead further still in 2017? We certainly think so! While the Prosecco revolution led the way, Champagne sales are quickly catching up… and if you’re feeling even more adventurous then how about a sparkling red?! As alternative sparkling wine is already a reputable trend, we’re expecting it to expand to include sparkling red wines too. Will you be adding them to your list? Give it a go and trust Le Verre de Vin to give you confidence that you won’t be throwing profits down the drain with 21 days preservation at your disposal.
Millennials are taking over the world – the wine world that is….
Wine consumption in the US has increased every year since 2000, and that growth is being fuelled by millennials. The millennial is more experimental than his or her parents and is always on the lookout for the next big thing, a craze that has taken the wine world by storm too. Barolo is a key example; a new generation of producers has plugged into the millennial’s thirst for innovation and brought the grape back into view. The concept of “White Barolo” is a nod to the architects of wine history, but it also shows a desire by succeeding generations to disrupt the status quo (everybody loves a disrupter, well our marketing department do anyway!) So, how can you capture the imagination of the millennial customer? Change traditions. Dare to be different. Embrace a new way of transacting. Invest in the experience in addition to the story. Tweet, share snaps on Instagram and create a hub for your customers. Empower them to feel in charge with ‘try before you buy’ and exciting additions to your by the glass offer. Be prepared for change!
Le Verre de Vin & Pod Bar is the only product in the world that can precisely preserve both still wine and Champagne. The systems allow our customers to reseal an infinite number of open wine and Champagne bottles and to serve each pour as fresh as the first, up to 21 days after first opening. Existing wine list and be expanded, and premium options added, without fear of wastage or gone-off wine.