The annual WSTA report has been released and it’s showing stats that everyone should be taking note of: Sparkling sales have grown significantly among UK drinkers over the past year, reaching 156 million bottles as we Brits lap up European fizz!
The data shows that it’s the Millennials who are taking over the (social drinking) world. Easily influenced, trend setting, social Olympians are popping fizz like it’s about to dry out; 18-24 year-olds are dominating Prosecco stats with 97% of the age group surveyed saying they love a tipple of the popular Italian fizz. We posted a blog earlier in the year about Millennials tastes and how they’re changing the way operators operate…
As millennials come of age and begin exploring wine as a passion and a pastime, they are causing a shift within the wine business. The fundamentals of the business have been tacitly accepted by wine drinkers for decades — the same varietals and regions have been favoured vintage after vintage.
Never before has it been so easy to reach a wide wine drinking audience and convince them to try something new. At the same time, our tried and true strategies which rely on brand loyalty and hand-selling are evolving.
Don’t disappoint, a glass of fizz on a Friday night after work can go a long way. Enjoyed with friends, with dinner, we’d never say no to it with a bit of lunch either
Why do I drink Champagne for breakfast? Doesn’t everyone?
– Noel Coward
The millennials are here to stay and can influence the world with just a tap on their smartphone! Keep them smiling with a perfectly served glass of fizz.
It’s not just the Millennials we should be focusing on though
60% of UK adults asked said they love a glass of wine now and then making it the most commonly consumed alcoholic drink in the UK. If you’re going to offer it to your guests and customers, do it properly; by the glass and in perfect condition, with total confidence in every pour.
We posted an interesting article last week: “Britons are shunning the underwhelming flavours of cheap, branded wines for upmarket alternatives as drinkers get sophisticated”
The article goes on to cite plummeting sales of entry level brands – the wines that used to dominate the drink aisles are now increasingly out of fashion. Blossom Hill sales fell by 17.5% last year with Lindeman’s down over 30% and falling out of the top 50 bestselling alcohol brands in the UK.
Do you keep thinking that you need to get the more premium wines on to your list but hate the thought of 3/4 going down the drain after a couple of days? We support the thousands of operators around the UK serving super premium brands by the glass and our testimonials support every word we say… 21 days preservation for every open bottle of wine, Prosecco and Champagne. Perfect serving condition each and every time a glass is poured. Increased profits for your business and, most importantly, a big smile on the face of every guest you serve.